Surely, early education is vital, but in different situations toddlers just don't like studies because it can be monotonous. However using computer games features in learning completely resolves that very common problem for children as well as their moms and dads.
If kids enjoy learning from an early age, it should be a lot easier for them to learn other things in the future. I know from my own experience, that when I enjoy learning something new it seems a lot easier than when I am forced to learn something new. The emergence of the internet has simplified many aspects of our lives. One of these aspects is learning. It is much easier and quicker to transfer information than ever before.
Many mums of today will remember and know Hello Kitty from their youth in the 1980s when Hello Kitty arrived in the western world and starting showing up on all sorts of merchandise such as bags, books and diaries. Over the years her popularity has grown and now generations later, our own kids are familiar with Hello Kitty and buy products with her image on.